Working in support of Latimer Minster’s senior leadership team, we worked to develop their ideas, activities and long-term goals. Over a 3 month period we helped them move from initial conception to the production of a formal strategy document, then communicated to a broad audience.
Latimer Minster is a missional Church of England church and resource centre for the Order of Mission with a vision to reach, raise and release the Millennial generation (those born late 1970′s to early 1990′s) locally, regionally and across the world. As well as a Sunday congregation, the Minster has many associated projects, ministries and activities such as the Millennials Think Tank, the Minster Market Garden, Minster Live! weekly online teaching, a fledgling publishing house, the Fellows Programme, and leadership training designed to create powerful and relevant resources, challenges and invitations to the 18-35 age group as they enter the workplace and begin careers and family life.
Given the breadth and uniqueness of the Minster’s objectives, they faced a significant challenge corralling their ideas into a communicable strategy that was easily understood by an audience well-versed in more traditional church structures and strategies.
We helped the Minster team develop their thoughts into a visually understandable statement of objectives, dividing the Minster’s main activities into six broad areas:
With this in place we were subsequently commissioned to draft the Minster’s first annual update, a mid-length document that was both a statement of values and an explanation of short term direction and priorities. Once produced, this document was communicated to a very broad audience, from Parliamentarians and trustees to staff and key supporters, with a very welcome reception. The colour-based strategy went on to become the underpinning structure by which other communications, websites and even document storage system.
We continue to be closely involved in strategy development at the Minster and are helping to develop the communication strategy. Another update is planned for 2011/12.